Fashion. It is something we see every single day and cannot escape. It is a part of our everyday lives. Even though I do not consider shopping for the latest fashions a sport, some do. Modern shopping is most of the time just Saturday afternoon entertainment, an aimless way to kill time buying clothes that you don't need. Lucy Siegle, in her book To Die For: Is Fashion Wearing Out the World, highlights this obsession of excessive buying: "We have more clothes than at any other time in history, but have become less and less fulfilled and secure in our purchases, precisely because we have become such passive consumers" (3).
A question we then ask ourselves is why do people keep shopping for the latest fashion, even though they have more than enough to wear back at home? I agree with this answer: "We have reached a point at which clothes shopping has more in common with a compulsion than a love or respect for style" (Siegle 5). Fashion uses advertisement and imagery to push ideas of particular brands, to hype up fashion trends and create meaningful reasons for why people should buy a certain company's fashion over another's. Although there is a moral aspect in creative expression in fashion, it is also a way of getting people to buy someone's merchandise that they worked hard to create. .
Establishing meaning and purpose behind fashion and creating fashion statements are clever ways of marketing, just as social media has revolutionized marketing in fashion as well. In the documentary, "The Future of Fashion - Section 2", Leandra Medine, the founder of Man Repeller explains that Instagram has been replacing blogs because everyone uses it and it has become a huge influence on the way the world connects. Therefore, it becomes the perfect modern outlet for making money and advertising to all the corners of the world.
Because it is sometimes hard to pinpoint the origins of fashion trends, protecting fashion designs by law becomes difficult, but should nonetheless be imperative. Stealing the designs of others is just as unacceptable as plagiarizing someone's written work and should be grounds for discipline. Designing clothing and accessories requires creativity, originality, effort, time and resources that shouldn't be taken for granted by someone else who is too lazy or incapable of being innovative on their own.
Many innovators and dissidents of fashion presented "The Future of Fashion - Section 2" studied subjects in the humanities. If someone were to have asked me a year ago if I thought there was any connection between the humanities and the fashion industry, I would have said no. During Monday's class, we discussed the important relevance that the humanities is crucial to various types of jobs, and the stigma that liberal arts "gets you nowhere" is ignorant and false.
The liberal arts teaches you how to think, how to solve hypothetical problems, and overall fosters creative thinking. For example, Lyndsey Butler, the designer and CEO at Veda, studied philosophy and religion in college, and she strongly believes that liberal arts degrees are extremely relevant when working not only in the fashion industry, but in any business. It indicates that someone is extremely knowledgable about working with others and empathizes with their needs and wants. It makes sense why these aspects are vital to a successful business in the fashion industry.