We can literally see fashion with our naked eye. It’s the sneakers you’re wearing on your feet all the way down to the style of panties you wear on laundry day. However, fashion is way more than that. Fashion is who you are.
What one wears illustrates how they perceive themselves. Colors, shapes, and patterns all correlate with someone’s self-confidence and psychological state. Have you ever noticed that you where sweatpants when you’re sick or unhappy? Or that people where plain black clothes to funerals? What you wear expresses what you’re feeling.
In “Future of Fashion” Frederic Tcheng says, “Fashion is not disconnected from society.” The impact that fashion has on our subconscious and societal standards causes the fashion industry to grow in power and influence.
Since fashion has more of an impact on people than we realize, fashion designers have used our naiveté to capitalize by cutting corners on ecological ethics. For example, Canada Goose kills coyotes for their fur to make winter coats that sell for up too $1500. This is completely unethical because no living animal should have to die for the sake of fashion and capatilism. However, there are some designers who are doing groundbreaking research like using living cells to create sustainable clothing.
Designer Susan Lee uses this method and she was inspired by a biologist who once said “If you really wanted to completely rethink how you might create a piece of clothing, you can imagine growing a dress in a vat of liquid using bacteria.” People often believe creating clothing happens within the four walls of a factory room with sewing machines but designers like Susan Lee show there is more to the world of fashion than textiles.
Toliver, Zachary. "The Video Canada Goose Doesn't Want You to See." PETA. People for the Ethical Treatment of Animals, 05 Feb. 2017. Web. 17 Apr. 2017.
AEG: The Next Black- A film about the Future of Clothing
Alexa Chung Uncovers Fashion Industry Secrets | Full Series One | Future of Fashion | British Vogue